There was about 30 of us PC graduates in New York last Friday for the annual Portfolio Review. Our school sponsored event invites industry professionals from all across the states out to Manhattan for a one-on-one look at the portfolios of recent graduates. I was thankful enough to be included in that mix of students.
We gathered at the Society of Illustrators at 128 E. 65th St. between Park and Lexington, on the 3rd floor in a unique library room setting. It started out in two rooms with about 11 tables and 30 students, a very intimate setting. By the end of the day, it was quite possible you could present the work of the person sitting (standing) next to you. For 8 hours, designers, creative directors, vice presidents, freelancers, headhunters, and art directors strolled through the rooms browsing through portfolios and inquiring about each and every one of us. I presented my 10-17 minute spiel roughly 18 times that day. It was shorter or longer depending on the interest of the person I was presenting to. You see, after a few pages, you could tell if they liked your work, if they were really seeking an employee to begin with, or if they simply wanted you to flip the pages for them. An occasional, respectful visitor would ask if you were a writer, designer, art director, OR if they were short on time and just wanted to look for themselves. One guy simply came through, picked up resumes, and took any mini-books if students had them available as freebies. I only had a few to pass out, so I kept those for serious seekers.
Overall it was an excellent experience and I'm glad to have had it. I had my presentation nailed by the 3rd time and it always included that my primary focus was packaging. Mostly I was happy to hear that employers were impressed with my work. Had a couple people ask if Struct Gothic was available to purchase (the typeface I designed). One poor girl couldn't handle the 3-D glasses needed for my Symphony poster because of her more than slight case of vertigo. Two groups were highly intrigued with my work, one of which was a certain feminine fashion company who like my packaging projects. I'd tell you, but it's a secret.
This week I've got two interviews setup in Dallas. This will be a little different than the fast and furious aspect of the Portfolio Review, but at least I have my presentation down. We'll see how PC does in TX.