Friday, October 19, 2007
The biggest challenge was having fun with the headline "Prepare for a Sketchy Career." Obviously, I wanted to have some fun with the line and offer a positive view on how a career can be based on the love of sketching & creating ideas. That's the kind of person we're looking for. The Account team here was hesitant that it might turn away people who think we're calling our industry 'sketchy.' I said, it is sketchy, we have 3 electronic pencil sharpeners in our office, 2 handhelds, 14 drawing pads, and over 100 small sketch books! Plus, we're looking for creative interns, not account management interns.
Now if the printer had only gotten the color right...it ended up being almost fluorescent.