So I'll be doing some packaging for 2 classes. For Professional Practices I've chosen to rebrand Robert Mondavi wines. This was to be our 4th project in my Design History class last quarter, but we didn't get to it...and I was pretty bummed. So I'm using that for this class. Should be interesting. Mondavi is into a natural process of winemaking and environmental safety, so I think I may go for a little Jugendstil (German Art Nouveau) inspiration and perhaps a completely hand-done look. Big props to Doobz for his suggestion, he was reading my mind.
Secondly, for Advanced Packaging, we were to choose a nationally known brand to rework in a mass-merchandising format; i.e., products of the same brand found in different areas of a store. I'm gonna take a stab at KRAFT foods. First off, the logo is fairly dull. Secondly, they've been around for over a hundred years, generation after generation of families have passed down the name in their homes. How about a nostalgic approach? Kraft is about comfort; about family. Perhaps the packaging could be a celebration of its heritage? We'll see. The hard part for me is actually doing it.