Thursday, January 13, 2005

End of Week Two.

School is now challenging on an even higher level than last quarter, so for those that still don't quite understand what kind of stuff I'm doing here, I thought I might fill you in a bit. Grab a coffee, and enjoy.

Type II. After Type I, I thought we couldn't get into any more detail with Typography, but that's because I didn't know better. Here we're breaking type down to the parts of a letter, what they mean, type styles based on these letter parts, how they work, typefaces that can work together and why. I will never look at Helvetica the same way again. Final project here will be a 10-14 page brochure for something not yet announced to us.

Design II is about identity systems (logos, letterhead, envelopes) and promotions, plus we picked an Artist out of a hat and all our work revolves around the style and promotion of that artist. I reached in the cup to find that Frida Kahlo chose me. Yes, our instructor believes that WE don't choose the artist, they choose us. It really has proven true based on my classmates and the artists' that chose them. Deliverables are the identity system above, a poster, and a promotional product with packagaing.

My Color + Communications class revolves around seeing color, understanding it, breaking it down, and seeing how color palettes are used in projects, buildings, and aesthetics to communicate the idea you want. We've chosen a 'place' around town (for me it's the Starlight Six Drive-Inn, go figure), shot photos, developed a 20-30 color palette, and will develop a box of cards, a set of 12 or so with 5 or 6 different designs, promoting the place using the color palette of the place.

I've got a Photography and Writing class team taught by 2 profs, 1/2 the class is photography - learning the camera, depth of field, shutter, telling a story with a photo, etc. Different assignments each week that will lead to our final project. Other 1/2 of the class is about writing, learning metaphor, simile, dialogue, narrative, telling the story with words, utilize the senses, engage the reader to create a picture. Wonderful in class 20-min writing prompts, homework are writing examples, short stories, based on a single statement, or character, etc... Final project will be a hardbound, accordian fold book, one side photography, other side writing, telling a story, which we will create, most likely something personal. They really push developing personal life stories in our projects, the angels and the demons.

Lastly, Quark II, a page layout class. Had Quark 1 last quarter, no project, just learning the program. This time, more details, really learning what it can do and how to use it, also a bit of Photoshop tips and tricks for cool details. A huge project on this one. Create a target audience for a fictious extended-stay hotel which we'll develop, concept the amenities, location, name, then create a logo, a 12 page Brochure/pamphlet selling this place, and packaging for a product at this place (restaraunt menu, bar soap boxes, postcards, whatever).

So, that is what my quarter looks like. 5 classes, huge projects, 10 weeks. Wish you were here.

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