Sunday, February 3, 2008

Super Marketing.

Besides talking about the 17-14 upset by the New York Giants, I'll be asking people if they've seen the new FOX show based on James Cameron's TERMINATOR films, "The Sarah Conner Chronciles." The most clever bit of marketing throughout the Super Bowl was FOX's CG animation of the Terminator robot against that ridiculous football transformer. It was hilarious, a brilliant idea, and well played during the programming interstitials.

And how about those updated clips of Will Ferrel's "Semi-Pro" and "Iron Man!" I was hoping for some preview of the new Indiana Jones film, but I guess everyone else would have been talking about it before it happened.

Congrats, Giants.

No comments: