Friday, August 4, 2006

Motion Picture One-Sheets

The Descent
Originally uploaded by jtpuck.

The thing about movie posters is that sometimes, there isn't much you can do when all a studio wants is a big picture of the star. I'll never forget when "Saving Private Ryan" came out. The poster was fantastic. A darkened grey skyline with a single soldier silhouette pacing over a hill right in the center, lower third of the frame. It said journey, war, and hope in one single image. Then around Oscar time and for the DVD release, a new poster was shed. Same original layers, except with images of the cast filling up the sky. All emotion blown off the mark.

It's a shame there aren't more great movie posters out there. Loved what they did with "The Da Vinci Code", the theatrical "V for Vendetta" poster, and the image of Superman drifting over Earth is a gorgeous shot for "Returns." I stood and analyzed this one for "The Descent" when I saw it posted at the Shallowford Regal. Stunning! A fresh execution of a typical concept. How often do you see the credits laid out around the border, or the rating at a 90 degree angle. It actually reflects crawling down and around a cave like the characters in the film! But was that part of the plan, I wonder? I wondered what Saul Bass would have done? I wondered why Movie Posters aren't more highly talked about amongst the design world. I guess they're only done in Hollywood, probably by designers at the studio, and then celebrated at some Key Art Awards show in L.A. Actually who does design movie posters?

I did 2 while at Portfolio Center, for "The Sandlot" and "Glengarry Glen Ross." I was pretty happy with my Sandlot poster, would be really great with a better photographer. GGR didn't turn out like it should have, but that was before I had a better understanding of poster design.

Film One-sheets are the best place to experiment with logotypes. Probably get to meet the director and flesh out concepts, maybe even see the film early, or visit the set. Hmph. And as long as there are movies, there will always be One-Sheets, so it sounds like there's good job stability.

I have this dream of a long hallway in my future house that connects the living and sleeping spaces. One side will be lined with my favorite movie posters, like a one-sheet museum. The oppostie side being a wall of windows that overlooks an outdoor terrace in the middle of our home. After waking up and getting ready for the day, as I walk down the hallway to head out for work, a refreshing sight of creativity will help start the days right.

What have been some of your favorite movie posters?

1 comment:

Witt said...

My all time favorite is the poster for "The Endless Summer"

It's so simple.

I also like the poster for Jaws...that one still freaks me out after all these years.