Saturday, October 1, 2005

The Audience is Key.

Sure, Borders is primarily a book store, but I am primarily a movie and music person; so working upstairs in the Multimedia department is fine with me. I get to open all the new release boxes, put our security cases on them, and shelve them on the popular New Release wall. The titles are specific to certain areas of the wall, but ultimate placement is up to me. So naturally, I put things I'd like to see sell on optimum eye-level shelves. In the end however, the target audience will seek the album they came for. Take for instance this week's music new releases. Top selling artists in Rock, Pop, Country, R&B, and Classical categories are all represented, and what I thought would sell the most in the first 3 days, didn't sell much. Once again I got the demographics all wrong....but so did corporate. (quantity sold/on-hand inventory.)

5/20 - Ryan Adams - "Jacksonville City Nights"
0/13 - Renee Fleming - "Sacred Songs"
6/8 - Toni Braxton - "Libra"
4/4 - Neil Young - "Prairie Wind"
0/14 - Gretchen Wilson - "All Jacked Up"
2/60 - Sheryl Crow - "Wildflower"


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