Sunday, July 10, 2005
End of Week One.
School has started back up again this week, now in my 4th Quarter. Here's where things really take a turn for the serious. The lingering thought of graduation, creating my final portfolio, and the lackluster impact my work has had so far (according to me), it's time to delve a little deeper. I've only got 4 classes this time which means one thing: RESEARCH. Arguably the most important aspect to good design is knowing the who, what, where, when, why, and all that stems from research. So even though I have 400 logo sketches to bust out this week and I've only done 30, the important thing to remember is the research. I'm going to take a stab at rebranding Southwest Airlines, which will then include a new look on stationary, ticket sleeves, luggage tags, inflight meals, steward uniforms, and the plane itself. Also have a 4-project class that will include a Pop-Up book (completely by hand), and 7 new logos will be created for my Symbols, Logos and Metaphors class. So enough of this, time to get back to sketching.