Sunday, July 10, 2005

End of Week One.

School has started back up again this week, now in my 4th Quarter. Here's where things really take a turn for the serious. The lingering thought of graduation, creating my final portfolio, and the lackluster impact my work has had so far (according to me), it's time to delve a little deeper. I've only got 4 classes this time which means one thing: RESEARCH. Arguably the most important aspect to good design is knowing the who, what, where, when, why, and all that stems from research. So even though I have 400 logo sketches to bust out this week and I've only done 30, the important thing to remember is the research. I'm going to take a stab at rebranding Southwest Airlines, which will then include a new look on stationary, ticket sleeves, luggage tags, inflight meals, steward uniforms, and the plane itself. Also have a 4-project class that will include a Pop-Up book (completely by hand), and 7 new logos will be created for my Symbols, Logos and Metaphors class. So enough of this, time to get back to sketching.

3 comments:

judah said...

welcome back to the atl. how many times have the lights gone out at work??

Anonymous said...

I work for Southwest Airlines so it should be interesting to see what ideas you come up with. Be sure to post your progess. Also, people often are offended by the use of "steward" so you might want to use "flight attendant".

Anne-Davnes said...

Your Pop-Up book will be incredible!!
It's already giving me goosebumps.