Originally uploaded by jtpuck.
In my Packaging class, I've chosen Hanes Premium brand socks to redesign. They're only sold at Target in packs of 6 and in those blasted plastic bags. The Hanes Premium brand is said to promote comfort and durability so well, "your feet will forget that they live such a rugged lifestyle." I kid you not. Does the plastic bag promote a rugged lifestyle? or a Premium sock? I don't think so, and that is the challenge that lies ahead. The photo depicts a few physical packaging experiments I developed this past weekend. Obviously, some are NOT to scale. One of them though, with further development, may be in the right direction. We shall see.